VISUAL MERCHANDISNG DIRECTIVES
Carter's, Inc.
[work]
As part of the OshKosh Visual Merchandising Team I design and build monthly, floorset directives for in-store execution. At the beginning of my role, the OshKosh Visual Merchandising Directive (VMD) was (2) separate 8.5x11" documents. Over the course of my roles, I have managed the iterative re-design of the OshKosh VMD into a combined 11x17" format and adapted formatting changes to the Carter's & Cobrand VMDs. Enhancements to universal VMD formatting, across all three brands, have contributed to yearly cost savings upwards of $25k and has led to increased store fleet engagement and greater execution performance.
Cover Page Design


2017 VMD - 8.5x11" - 2 documents

2020 VMD - 11x17"

2018 VMD - 11x17"

2021 VMD - 11x17"

2019 VMD - 11x17"

2022 VMD - 11x17"
Overview Page Design




2017 VMD - 2 documents

2020 VMD

2018 VMD

2021 VMD

2019 VMD

2022 VMD
Blueprint Design




2017 VMD
2018 VMD
2019 VMD
2020 - 2022 VMD
Execution Page Design




2017 VMD - 2 documents

2021 VMD


2018 -2019 VMD


2020 VMD

2022 VMD