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VISUAL MERCHANDISNG DIRECTIVES

Carter's, Inc.

[work]

As part of the OshKosh Visual Merchandising Team I design and build monthly, floorset directives for in-store execution. At the beginning of my role, the OshKosh Visual Merchandising Directive (VMD) was (2) separate 8.5x11" documents. Over the course of my roles, I have managed the iterative re-design of the OshKosh VMD into a combined 11x17" format and adapted formatting changes to the Carter's & Cobrand VMDs. Enhancements to universal VMD formatting, across all three brands, have contributed to yearly cost savings upwards of $25k and has led to increased store fleet engagement and greater execution performance.

Cover Page Design

2017 VMD - 8.5x11" - 2 documents

2020 VMD - 11x17"

2018 VMD - 11x17"

BTS_Overview_Page_01.jpg

2021 VMD - 11x17"

2019 VMD - 11x17"

OshKosh Fall VMD 1.jpg

2022 VMD - 11x17"

Overview Page Design

2017 VMD - 2 documents

2020 VMD

2018 VMD

2021 VMD

2019 VMD

OshKosh Back to School VMD 3.jpg

2022 VMD

Blueprint Design

2017 VMD

2018 VMD

2019 VMD

2020 - 2022 VMD

Execution Page Design

2017 VMD - 2 documents

2021 VMD

2018 -2019 VMD

OshKosh Back to School VMD 39.jpg

2020 VMD

OSHFALLVMD_PageEX.jpg

2022 VMD

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